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Social Media Lab
Join the Social Conversation: Receive actionable guidance from leading experts, peers and TD Ameritrade associates about how to leverage social media to manage client relationships, acquire clients, and build your brand. Don’t forget to bring your laptop, tablet or smartphone.
Join the conversation and learn about how you can:
- Leverage social media to market your business
- Optimize your website to build a strong online presence
- Leverage LinkedIn for managing client relationships and acquiring clients
- Get started on twitter, blogging and YouTube
- Stop by and get a LinkedIn profile makeover and/or record a video message that you can post on your website, blog, or YouTube channel.
Location:
Cypress Pre-Function Area (outside of General Session)
Hours
Thursday, February 2
7:00 a.m. – 8:15 a.m.
10:45 a.m. – 6:45 p.m.
Friday, February 3
7:00 a.m. – 8:15 a.m.
9:30 a.m. – 6:30 p.m.
Mini-Presentations (15 MINS)
(Located inside the Social Media Lab)Thursday, February 2
- 7:30 AMCompliance Considerations for Engaging in Social Media: Susan Boudrot, TD Ameritrade Chief Compliance Officer and Blane Warrene, Arkovi CEO
- 12:20 PMTake Your Website to the Next Level: Mike Byrnes, Byrnes Consulting
- 2:05 PMIncorporating Social Media Into Your PR & Marketing Plan:
Marie Swift, Impact Communications - 4:35 PMTransforming Your LinkedIn Profile, James Brunette, LinkedIn
Friday, February 3
- 7:30 AMGetting Started on Twitter: Blane Warrene, Arkovi
- 9:35 AMAdvisor Case Study
- 11:05 AMHow to Leverage YouTube: Brett Farmiloe, Blind Society
- 2:45 PMMaking Your Blog Stick: Bill Winterberg, Principal, FPPad.com
- 4:10 PMAdvisor Case Study
